My multifaceted approach includes design, concept development, product development, buying and sourcing, technical fit and quality control, production management, brand identity and brand strategy. Additionally, I work with styling, visual communication and creative production. I previously worked as creative director for reputable brands such as These Glory Days, VOLT at Varner, as well as co-founder and designer at Emmett Jeans and founder and creative director at Ansley Watches.

Over the last two decades, I have mastered the art of trend forecasting, design, product develpment and storytelling through fashion. I have built lasting relationships with industry stakeholders, including designers, stylists, models, and photographers. I now help both upcoming designers and established brands create a sustainable business model and production, with a focus on design and environmentally responsible production. In addition to my exceptional focus on aesthetics and trends in design, I love developing unique and captivating concepts, setting brands apart from the competition and providing a strong foundation for success.